GaydarGirls didn’t have a mobile app in the market and with a saturated dating marketplace having an app for iPhone and Android devices was a must.
I was in charge of the market research, focus groups, the creative, UX and design teams to achieve the right functionality, look and feel and relevance for the new demographic.
Attract a younger demographic.
Be in alignment with the new brand creative strategy.
Distinguish GaydarGirls from its competitors.
Integrate new features and functionality.
Build a female community.
100%poliesther AKA esther duran • All rights reserved© 2015