GaydarGirls Mobile App

About

GaydarGirls didn’t have a mobile app in the market and with a saturated dating marketplace having an app for iPhone and Android devices was a must.

I was in charge of the market research, focus groups, the creative, UX and design teams to achieve the right functionality, look and feel and relevance for the new demographic.

Objective

Attract a younger demographic.
Increase sign-ups.
User friendly.
Improved functionality.
Be in alignment with the new brand creative strategy.
Distinguish GaydarGirls from its competitors.
Integrate new features and functionality.
Build a female community.

Client

GaydarGirls

Date

April 2015