GaydarGirls old blog was outdated and no longer served the new brand and creative strategy. They needed a blog that was fully responsive, young, fresh and relevant to the new audience.
I was head of creative and UX-UI. New features were added and it was linked to the Android and iPhone apps as part of the “Magazine” section.
The whole idea was to start a female community where ideas, events, jobs and advice could be shared.
Increase traffic, views and sign-ups.
Attract a younger demographic.
Be in alignment with the new brand creative strategy.
Start up a female community with relevant content.
100%poliesther AKA esther duran • All rights reserved© 2015