This project is part of the whole Gaydar re-branding. Gaydar’s previous images were outdated, distasteful and no longer served the new strategy and/or the new target market.
We commissioned Louie Banks for the new shoot to achieve a more editorial, younger and fresher look.
I was in charge of the creative/art direction and part of the production.
Attract a younger demographic.
Be in alignment with the new brand and creative strategy.
Energetic, natural and youthful.
100%poliesther AKA esther duran • All rights reserved© 2015