About

This project is part of the whole Gaydar re-branding. GaydarGirls’ previous images were outdated, distasteful, out of touch with the new female scene and no longer served the new strategy and/or the new target audience.

We commissioned Louie Banks for the new shoot to achieve a more editorial, younger, fresher look and be in tandem with the boys photo-shoot.

I was in charge of the creative/art direction, the whole production and organisation.

Objective

Attract a younger demographic.
Be in alignment with the new brand and creative strategy.
Energetic, natural and youthful.
Be unified with the boy’s photographic style, look and feel.

Client

GaydarGirls

Date

November 2014