This project is part of the whole Gaydar re-branding. GaydarGirls’ previous images were outdated, distasteful, out of touch with the new female scene and no longer served the new strategy and/or the new target audience.
We commissioned Louie Banks for the new shoot to achieve a more editorial, younger, fresher look and be in tandem with the boys photo-shoot.
I was in charge of the creative/art direction, the whole production and organisation.
Attract a younger demographic.
Be in alignment with the new brand and creative strategy.
Energetic, natural and youthful.
Be unified with the boy’s photographic style, look and feel.
100%poliesther AKA esther duran • All rights reserved© 2015