This project is part of the whole Gaydar re-branding. The previous website’s UX, design, look and feel were outdated, tired and no longer in line with the new brand and creative strategy.
Attract a younger demographic.
Increase sign-ups.
Easier to use.
Improved functionality.
Be in alignment with the new brand creative strategy.
SEO implementation.
Responsive design.
GaydarGirls
April 2015
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